This week I had the chance to chat with SAS Institute's' Director or Marketing, Craig Frampton, who along with several... read more →
We all know that cutting costs and streamlining reference programs are important in our current environment. But they aren't ALL... read more →
I thought I'd summarize in one place the resources we'll provide at this year's Customer Reference Forum to help your program thrive... read more →
When Becky Roberts took over Genesys' global reference program, she found a collection of programs covering a wide and daunting... read more →
The recently appointed manager of the customer reference program for a major global technology firm gives a thoughtful response to... read more →
I'm hearing a lot from reference managers about travel restrictions, program budget cuts, even possible layoffs. That's to be expected.... read more →
Following is the most powerful justification I’ve seen for protecting a reference program’s budget and headcount during a downturn. Infor’s... read more →
A few years ago, Sun Microsystems' Reference Program consisted of several disparate efforts run by their various Business Units. Each... read more →
Merv will be co-keynoting at the upcoming 2009 Customer Reference Forum on February 18, along with Laura Ramos, Vice President, Principal... read more →
"We have a travel freeze in place and may not be able to attend the 2009 Customer Reference Forum. "Our reference... read more →