For years athletes have ignored or at least keep silent about doping among their fellows. And as we saw in cycling in the Lance Armstrong era, that led to an... read more →
Our major political parties, both the Republicans and Democrats, are rather like the taxicab industry. They exist to protect and expand their power and market share. They restrict competition through... read more →
3rd of a 3-part series on Mobilizing Your Promoters In Parts 1 and 2, we looked at why Net Promoter programs can fall short of expectations, and how to set... read more →
HI Bill, "Don't just fly in and out with a reference request. Or a media request. Offer me the full range of opportunities to engage with you. Give me the... read more →
I did a mini-binge of sports viewing on Saturday: the Kentucky Derby (fabulous, dramatic race). Game 7 of the Clippers/ Spurs series (an incredible finish in which the Clippers' Chris... read more →
I normally don’t fly Delta, but found myself on a business trip to Atlanta last week. For the return flight, I got to the airport a couple of hours early,... read more →
Still time to register for the 2015 Summit. In a recent post, I listed 5 powerful social motivators--based on deep seated social and affiliation motivators widely shared by people--and that... read more →
I refer to Pixar Studios, which, since being taken over by Steve Jobs (and headed up by John Lasseter), has cranked out mega-successful story-after-story that audiences can't get enough of:... read more →
There's something arbitrary about spotting "trends" at the end of the year, but 2014 actually did bring some clarity in areas such as the marketing value of social media (a... read more →
We're all in the business of motivating customers to take action. Specifically, we want customers to advocate and influence for us--to tell their stories about the value and enjoyment of... read more →