published on the HBR Blog Network: The marketing head of an ambitious technology firm recently shared with me a vexing problem: Apple was one of their customers. But the executive... read more →
Who sells your products or services? This may seem like a silly question, the answer being of course, the sales & marketing team. But increasingly, the most important person selling... read more →
I had a blast keynoting at the 2013 International Advertising Association's Global Summit in NYC last week. The IAA invited me to kick things off based on my Marketing is Dead... read more →
Caution: lengthy post! 'How do we keep our customer reference and advocacy pipeline full?" and "How do we avoid reference burnout?" are two of the most common questions I hear.... read more →
Lisa Weber is an Emmy nominatd broadcast producer and writer with over 13 years experience in reality/documentary programming, broadcast news (former television reporter), writing, corporate video work, theater, blogging, and... read more →
Following is a conversation I had with Katharyn White, VP of Marketing for IBM"s Global Business Services group. Katharyn is presenting at the 2013 Summit on Customer Engagement on March... read more →
Content is critical in today's marketing. And everyone up to the C-suite recognizes that customer content is the most critical of all. We've got this topic covered in the following... read more →
First of a two-part series (stay tuned for Part 2) Evidence is growing—and drawing more and more attention from the C-suite—that marketing is dramatically changing. It's critical for customer reference programs... read more →
Second of a two-part series (Click here for the first part) Last month's issue provided a battery of evidence and resources you can use to build the case for the critical... read more →
Customer reference programs can play a critical role in customer advocacy marketing. That’s because reference managers are most skilled at 1) building relationships with customer advocates, 2) understanding and communicating... read more →