You have a high-stakes meeting with a new CXO, or a group of influential stakeholders, or perhaps your boss or... read more →
Have you struggled in 2019 to get support for your customer program(s) from executive stakeholders--such as your new CMO, your... read more →
For years, Austin-based National Instruments has sold its engineering systems and software solutions to mid-level managers. But the highly respected... read more →
The most important thing you can do to accelerate growth is to change the people you hang out with.... read more →
Two major business challenges are proving to be quite difficult for businesses: 1) Achieving profitable growth and 2) Transforming the... read more →
Trust and empathy are a must have in today’s economy. Internal, customer-impacting employees—sales, marketing communications, professional services, support services and... read more →
Cultivating C-Level executives as customer advocates can make your firm. C-Level executives are often highly influential in their industries... read more →
Following is a conversation between Bill Lee, Founder of the Center for Customer Engagement and author of, The Hidden... read more →
Getting your customers to advocate and build peer influence in your markets is increasingly critical to business growth. Companies... read more →
The marketing head of an ambitious technology firm recently shared with me a vexing problem: Apple was one of... read more →