Bruce Frymire at CyberSource would like to exchange ideas with reference managers who find themselves under-funded and over-committed. In particular,... read more →
Amy Shever is leaving a year-long contract gig at BEA in their customer reference program. If you're looking for an... read more →
In its current issue, Fortune magazine lists 7 new rules of business -- and trashes no less than Jack Welch... read more →
Yesterday we had the first of our Summer Teleconference Series. Following is a summary and some key takeaways. Also, we've... read more →
Following is a great little checklist to refer to the next time you're putting together a success story campaign, customer... read more →
PROJECT KNOWLEDGE EXCHANGE: Tanya Orman from WebEx Communications asks: I’m wondering if other companies have branded their customer reference programs... read more →
At the March Customer Reference Forum in San Francisco, some 100 reference professionals spent a very intense half day addressing... read more →
One of the most exciting developments in the reference community this year has been the exchange of ideas and information... read more →
Bill Lee helps clients reinvent customer relationships and achieve dramatic growth through the creation of engaged, passionate customer communities. He... read more →
This blog provides a Reference Point for professionals like you who organize and run Customer Programs such as Customer Reference... read more →