You have a high-stakes meeting with a new CXO, or a group of influential stakeholders, or perhaps your boss or boss's boss. You're concerned about the dreaded lack-of-real-interest creeping over... read more →
Executive suites at many of my clients are increasingly looking to use data to glean valuable customer insights--an important trend! But when I ask how often the CEO is actually... read more →
Every organization needs a clear, coherent strategy. Whether you're the CEO, or the manager of a customer reference or customer advocacy program, the organization you're responsible for needs one. That's... read more →