Following is a conversation between Bill Lee, Founder of the Center for Customer
Engagement and author of, The Hidden Wealth of Customers (Harvard Business
Review), and Patty Morrison, CIO of Cardinal Health and former CIO of Motorola, GE Industrial Systems, Quaker Oats and Office Depot. The conversation took place at one of our conferences in Berkeley, CA, in front of 160 executives and managers from many of the top technology firms in the world.