Cultivating C-Level executives as customer advocates can make your firm. C-Level executives are often highly influential in their industries and have large rolodexes. They can provide you with the... read more →
Following is a conversation between Bill Lee, Founder of the Center for Customer Engagement and author of, The Hidden Wealth of Customers (Harvard Business Review), and Patty Morrison, CIO... read more →
Getting your customers to advocate and build peer influence in your markets is increasingly critical to business growth. Companies that excel at this—such as Salesforce.com, Amazon, SAS Institute and... read more →