It's the season of presidential politics, so I thought I'd jump in. It's become conventional wisdom to decry negative campaigning... read more →
CAB EXCHANGE Summit July 21-23 San Jose, CA http://www.cabexchange.com/event/ For professionals who run Customer Advisory Boards, Executive Summits or similar... read more →
One key to winning the cooperation of sales in running your Customer Reference Program is to provide real value. And... read more →
Mike is the Customer Advisory Board (CAB) Practice leader at KickStart Alliance, author of Marketing Campaign Development a consultant to... read more →
Sean Geehan, Founder of Geehan Advisory Boards, will be leading a panel at this year's CAB Exchange Summit. Sean is... read more →
Early Registration continues through June 13 for the 2008 CAB Exchange Summit. This years event will be held July 22-23... read more →
Just got back from an intense 2+ days at our Spring 2007 Forum in Berkeley (with a bit of a... read more →
Stephanie Porter is the Director, Customer Programs at Amdocs. What's interesting about Stef is that she has a considerable background... read more →
Since 2001, Ben McConnell has been researching the effects of word of mouth on customer loyalty. Forbes calls his work... read more →
Marketing evangelist Mariio Sundar publishes a popular blog called Marketing Nirvana and like Jeremiah (below), he is helping raise the... read more →