Today’s key quote: The person who interfaces with the customers MUST be able to get things done, and show that it’s... read more →
We're working with the Business Marketing Association (BMA), ITSMA and Forrester Research to develop new insights into B2B customer engagement.... read more →
- Microsoft Dynamics estimates that 85-95% of new sales opportunities require some form of customer reference before the deal can... read more →
Based on a "flash" survey of 42 reference program managers that we conducted earlier this summer: 1. Top reasons why... read more →
Listen to my interview with Asim Zaheer, VP Global Product and Competitive Marketing, Hitachi Data Systems; Laura Ramos, VP and... read more →
Today's Wall Street Journal headline is just one of many recent positive signs in the last several weeks. That's not to... read more →
Want to know how to build a high-level council of some 40 CIOs, CTOs and architects from leading corporations and... read more →
Tim is President of Harris Broadcast Communications, and Sean is founder of the Geehan Group and author of the forthcoming... read more →
How do you engage a senior executive to reference for you? How do you persuade her to buy? Following are... read more →
At the request of many of their clients, Point of Reference has just published a guide for launching a customer... read more →