Bar the gates, fill the moats. The Wall Street Journal reports that luxury retailers such as Saks Fifth Avenue, Macy's,... read more →
FROM THE OCTOBER ISSUE OF OUR NEWSLETTER, REFERENCE POINT: (to subscribe, email me by clicking "Contact Me" on the right)... read more →
There's a great deal of interest now in Influencer marketing--finding and engaging with the mavens, connectors, network hubs and the... read more →
A great customer video. No glossy production values. No one says "state of the art," "seamless," "best of breed," or... read more →
C-level customer buyers can be exceptionally valuable. In some cases, they can make a business. Such customers tend to have... read more →
From the September issue of our newsletter. Looking to freshen up your reference program, and improve its impact on the... read more →
San Francisco's Ed Gallagher was an avid sailor when he went blind 15 years ago at the age of 44.... read more →
AUGUST ISSUE: REFERENCE POINT Last month we saw that "reinventing customer relationships" is one of the three top issues for... read more →
Great article in Newsweek The Creativity Crisis which (after deploring the way most kids are taught these days in American... read more →
"Reinventing customer relationships" is top of mind for CEOs today. That's the exciting conclusion from IBM's recently released Global Chief... read more →