As the new VP, Customer Success and Flagship Programs, Jackie explains how she approached the daunting task of changing CA... read more →
A great article in the Sunday NY Times business section today. Seattle Children's Hospital is both improving patient care and lowering... read more →
I’ve compiled some stats showing how buyers—including senior executives—are finding vendors through the Web. This is good to keep in... read more →
Online MBA programs have obvious appeal and are enjoying rapid increases in enrollment. But they also suffer from high drop... read more →
I hope you can join us starting June 30 for our Summer Teleconference Series: Transforming Your Reference Program: Implementing Change... read more →
From the June Issue of Reference Point: (To subscribe, click "contact me" at the right.) Marquee customers, particularly large ones,... read more →
Positioning a customer reference program as a . . . customer reference program . . . won't get the attention... read more →
I've been attending Sirius Decisions 2010 Summit this week, and getting up to speed on the art of building demand for... read more →
You either love customers or not, but you can't fake it. Recently I came across a stray dog as I... read more →
Following up least week's early "heads up," here are links to thepress release and to the web pages about the... read more →