From the January 2011 issue of Reference Point. 1. Marketing can now start demonstrating direct impact on business performance.In 2010,... read more →
It's been a bad couple of years for many people around the world. For those of us in the US,... read more →
Celebrated economist and NY Times columnist Paul Krugman despairs (despairs?!) over rapidly growing demand taking place in emerging economies. Huh?... read more →
Just issued the following press release: Organizers of the 2011 Summit on Customer Engagement announced the World's Best Customer Video... read more →
Google's impending offer of an astounding $6 billion for local deals site Groupon is earning some brickbats: A Forrester analyst called... read more →
Following are updates on presenters for the 2011 Summit on Customer Engagement, from Cisco Systems, Hitachi Data Systems, Webroot, Citrix... read more →
Nice article <http://www.psgroup.com/New_B2B_Marketing_in_Practice.aspx> by the Seybold Group about Pam Casale, Director of Marketing, Trusted Cloud Computing Division of CSC. A former... read more →
Just had a chat in lovely Palo Alto with one of the leading customer advocacy managers in Silicon Valley, who's... read more →
And no, you don't have to be Apple, RIM, Google, AT&T, or Verizon to care. Whatever your business is, your... read more →
How's that for a provocative statement? But stay with me on this. I hear a lot of smart business professionals... read more →