Wisconsin made a valiant charge at the just concluded NCAA championship. Having beaten mighty, undefeated Kentucky, the Badgers were fiercely... read more →
From the March issue of Reference Point Some 215 of the world's top thought leaders, subject matter experts, managers and... read more →
I normally don’t fly Delta, but found myself on a business trip to Atlanta last week. For the return flight,... read more →
Still time to register for the 2015 Summit. In a recent post, I listed 5 powerful social motivators--based on deep... read more →
I refer to Pixar Studios, which, since being taken over by Steve Jobs (and headed up by John Lasseter), has... read more →
There's something arbitrary about spotting "trends" at the end of the year, but 2014 actually did bring some clarity in... read more →
We're all in the business of motivating customers to take action. Specifically, we want customers to advocate and influence for... read more →
I've been warning for some time about the futility of applying traditional marketing approaches to the new world of the... read more →
It's a bit amusing that "customer centricity" is now a hot topic. Most hot topics last about 18 months and... read more →
What unique and critical value do you bring to your organization? It's a question every employee should ask him/herself. It's... read more →