So you've got a new CMO. It's time to present your program to him, which you start doing in the... read more →
The evidence is overwhelming that prospects want to hear from their peers before deciding to buy. That's equally true for... read more →
Running an effective customer reference, advocacy or related engagement program requires collaboration with a lot of stakeholders. And the most... read more →
Let's talk about establishing--and even changing--the atmosphere or attitude of significant numbers of people in a community. Sometimes, it's little... read more →
I’m a big fan of Jerry Dankin, who strikes me as a non-ideological, data and evidence driven marketer, especially when it... read more →
Customer communities represent the future of marketing, sales and customer engagement. Especially when you integrate your community with your customer... read more →
Our major political parties, both the Republicans and Democrats, are rather like the taxicab industry. They exist to protect and... read more →
3rd of a 3-part series on Mobilizing Your Promoters In Parts 1 and 2, we looked at why Net Promoter... read more →
HI Bill, "Don't just fly in and out with a reference request. Or a media request. Offer me the full... read more →
I did a mini-binge of sports viewing on Saturday: the Kentucky Derby (fabulous, dramatic race). Game 7 of the Clippers/... read more →