From the January 2011 issue of Reference Point. 1. Marketing can now start demonstrating direct impact on business performance.In 2010, direct and compelling links from the value generated by customers... read more →
It's been a bad couple of years for many people around the world. For those of us in the US, we've been through our own special pain. As we look... read more →
Celebrated economist and NY Times columnist Paul Krugman despairs (despairs?!) over rapidly growing demand taking place in emerging economies. Huh? The reason? Emerging economies are touching off rapid price rises... read more →
Just issued the following press release: Organizers of the 2011 Summit on Customer Engagement announced the World's Best Customer Video Contest, Winners will be announced at the Summit on March... read more →
Google's impending offer of an astounding $6 billion for local deals site Groupon is earning some brickbats: A Forrester analyst called the mulit-billion dollar offer "absurd" for a two year old... read more →
Following are updates on presenters for the 2011 Summit on Customer Engagement, from Cisco Systems, Hitachi Data Systems, Webroot, Citrix Systems, and the Microsoft MVP influencer program and more. An... read more →
Nice article <http://www.psgroup.com/New_B2B_Marketing_in_Practice.aspx> by the Seybold Group about Pam Casale, Director of Marketing, Trusted Cloud Computing Division of CSC. A former teacher, she creates a sort of currriculum for buyers that's... read more →
Just had a chat in lovely Palo Alto with one of the leading customer advocacy managers in Silicon Valley, who's cracked the code for creating affordable, good quality customer videos.... read more →
And no, you don't have to be Apple, RIM, Google, AT&T, or Verizon to care. Whatever your business is, your customers may very well be creating "apps." And these can... read more →
How's that for a provocative statement? But stay with me on this. I hear a lot of smart business professionals talk about how they often regard customers as good friends,... read more →