2012 Summit on Customer Engagement February 28-29 San Mateo, CA, USA Stay tuned for information on presenters, our newest inititive--workshops for skills building, and more.
With Steve Jobs being customer #1. I'm an Apple outsider to be sure, but I can't imagine that many people working at Apple aren't avid users of the products they... read more →
Yesterday your intrepid blogger ventured out into the clothes shopping wars. I was actually kind of excited--men's clothing is really looking good, based on what I'm seeing "on the street"... read more →
We've just been treated to the sweet site of two superb athletes come back, big time, from the depths of sporting despair. In golfer Rory McIlroy's case, he blew a four... read more →
Readers of this blog know that customers can create value for firms well beyond their purchases. They can market for you, sell for you, spread positive word of mouth, provide... read more →
What shall we call peer association groups--such as those formed by dog lovers, or software engineers, or quilters, or Harley owners? Or, more to the point for my particular audience,... read more →
Business growth is eluding a lot of good companies today, as the usual approaches--acquisitions, alliances, pursuing cutting edge technology bandwagons, entering fast growth markets, etc.--turn out to be a tough... read more →
Interesting article in the current Fortune <http://tech.fortune.cnn.com/2011/05/09/inside-apple/>. Some interesting takeaways to me (confirming Steve Jobs' remarkable contrarianism as perhaps the key to his tremendous success). For example, he dismisses the need... read more →
FROM THE MAY 2011 NEWSLETTER Last month's issue provided seven tips for better listening to a senior executive--a critical step in gaining her trust and ultimately her active support. Once... read more →
FROM THE APRIL NEWSLETTER Gaining strong executive support for any initiative is a key element of success, which is why we've discussed this enduring issue several times in previous issues... read more →