As the new VP, Customer Success and Flagship Programs, Jackie explains how she approached the daunting task of changing CA Technologies’s customer reference program. In just six months since taking... read more →
A great article in the Sunday NY Times business section today. Seattle Children's Hospital is both improving patient care and lowering costs by involving its customers (patients' families) in extensive, ongoing... read more →
I’ve compiled some stats showing how buyers—including senior executives—are finding vendors through the Web. This is good to keep in mind as you think through how and where your reference... read more →
Online MBA programs have obvious appeal and are enjoying rapid increases in enrollment. But they also suffer from high drop out rates as well. One reason: virtual students don't enjoy... read more →
I hope you can join us starting June 30 for our Summer Teleconference Series: Transforming Your Reference Program: Implementing Change That Creates Dramatic Impact. Does your reference program need to... read more →
From the June Issue of Reference Point: (To subscribe, click "contact me" at the right.) Marquee customers, particularly large ones, can provide an enticing opportunity for expanding your reach, both... read more →
Positioning a customer reference program as a . . . customer reference program . . . won't get the attention of senior management at any firm. It's a function. A... read more →
I've been attending Sirius Decisions 2010 Summit this week, and getting up to speed on the art of building demand for your products and solutions. In their 2010 survey of B2B... read more →
You either love customers or not, but you can't fake it. Recently I came across a stray dog as I was just starting a bike ride on lovely Katy Trail... read more →
Following up least week's early "heads up," here are links to thepress release and to the web pages about the new Customer Reference Forum onsite workshops. They're designed to get customer... read more →