This is an advanced notice for my online and email community--the public announcement goes out next week. For more information about these two new onsite workshops, feel free to contact... read more →
Riverbed's Irene Yam came up with one of the best ideas at the 2010 Forum. Forming a community of solo reference managers: the #1 Club (aka "The Lonely Hearts Club":)... read more →
from Reference Point Newsletter April 2010 Executive-to-executive relationships are some of the most powerful ways to cement ties with key customers and develop them as references. C-level executives with... read more →
Press Release: Dallas, TX March 29 http://www.expertclick.com/NewsReleaseWire/ReleaseDetails.aspx?ID=31289 Following are some tips--based on programs I've worked with and observed at dozens of firms--on common pitfalls firms fall into when building their... read more →
Expand your thinking by checking out this clip from a presentation at the TED Conference earlier this year by a celebrated computer game designer and Cal Berkeley PhD, Jane McGoniga. Her... read more →
PRESS RELEASE, MARCH 22. DALLAS, TX The rapid growth of social networking is making it not only more essential, but also easier, to engage with your customers--as well as have them... read more →
Quick question: What’s wrong with this list of criteria Fortune Magazine uses for determining its vaunted list of the world’s Most Admired Companies? http://bit.ly/aibA5Z 1. Innovation 2. People... read more →
Reference programs are changing rapidly. The internet and social media in particular are changing the landscape, and opening up both big risks and big opportunities for your firm's sales and... read more →
Few other areas of marketing are evoloving more quickly than customer reference programs. Here, in no particular order, are some of my takaways from the last week’s 2010 Customer Reference... read more →
Day 1 at the 2010 Customer Reference Forum (#2010CRF): During her presentation, Oracle VP of Global Customer Programs Julie Tung brought a combination of excitement and common sense to the... read more →