When biographer Walter Isaacson asked Steve Jobs why the iPod crushed Miicrosoft's competitor product, the Zune, Jobs told him: The older I get, the more I see how much motivation... read more →
From the November issue of Reference Point: I'm often asked where I see the future of customer advocacy and reference programs heading--I just spent about 40 minutes yesterday visiting with... read more →
Here's a quick update on a presentation we've added for the 2012 Summit on Customer Engagement: How NetApp Is Bringing References to the Forefront of Marketing Rochelle Silveira, Director... read more →
Continuing the last post, Become Famous, the best way to do this is to become a thought leader in your organization and among your professional peers. Take part in the... read more →
I said, "If I do better than him, why can't I get paid as much as him." The client said, "Because he's famous, and you're not." There's two ways to deal with... read more →
STEVE JOBS COMMENCEMENT ADDRESS, STANFORD UNVIVERSITY, 2005 http://www.youtube.com/watch?v=D1R-jKKp3NA I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated... read more →
How often have you had this expeirence? You're working with a service provider of some sort--a doctor, systems designer, accountant, consultant, decorator, financial planner, web designer, etc.--and you're explaning something... read more →
Early registration is now open for the 2012 Summit on Customer Engagement. Take advantage of the early reg discount (good until October 15). Our theme: The Decade of Customer... read more →
I'm a fan of Netflix CEO Reed Hastings, and have enjoyed using Netflix service in the past, so I hate to pile on to the brickbats he's already received--but my... read more →
Of course, we live in a time of tremendous excitement and creativity when it comes to using social media to get customers, and particularly, customer advocates together with other customers,... read more →