Schwan Foods (based in Minnesota) delivers frozen pizzas and other foods to homes in the Midwest using some 6,000 sales people driving vans. The firm's sales had been going nowhere... read more →
Breaking News from the 2012 Summit on Customer Engagement: - Sean O'Driscoll to present. Sean built Microsoft's vaunted customer MVP program, co-chairs the Word of Mouth Marketing Association, founded Ants... read more →
From a recent Associated Press artilcle published in the Dallas Morning News over the holidays. You might say toy makers are almost "hiring" customers to spearhead their marketing programs.Note that... read more →
I'm delighted to announce that Scott Olrich, names as one of the top 10 CMOs in the US, will be keynoting the 2012 Summit on Customer Engagement. In his presentation,... read more →
From this morning's Press Release. The advent of marketing automation means fast paced marketing campaigns. Prospective buyers are now savvier and want to hear from customers, not vendors. Which means... read more →
Here's a 2011 Word of Mouth Marketing Assn "WOMMY" award winner (two categories). This is about as socially awkward a product and subject as you'll find. Kotex had been handling... read more →
From the Press Release; Dec. 6,2011; San Mateo, CA Update on presentations at the 2012 Summit on Customer Engagement: Rhett Livengood, Director, WW B2B Customer Engagement, will show how Intel's B2B... read more →
Update: another a new presentation for the 2012 Summit on Customer Engagement: Linking Customer Success and High Frequency Lead Generation The advent of marketing automation has meant fast paced... read more →
Update: we've added a new presentation for the 2012 Summit on Customer Engagement: How salesforce.com is Building an Army of Advocates Erica Kuhl, Community & Social Media Manager... read more →
That's becoming increasingly apparent, as we continue filling out the agenda for the 2011 Summit on Customer Engagement. Existing customers are increasingly important to the growth of your firm. And so... read more →