Social media represents the biggest opportunity for customer reference programs--and the biggest threat, if they don't adapt. I'll be discussing this critical issue with Sean O'Driscoll--the world's leading authority on... read more →
There is still time to take advantage of the $200 discount. http://conta.cc/xgAfuf We'll have your peers there from many of the world's great customer engagement programs--including Salesforce.com, Microsoft, VMware, Wells Fargo,... read more →
Updates from the 2012 Summit on Customer Engagement: EARLY REGISTRATION IS STILL OPEN The early registration discount, is still open, so there is still time to take advantage of that. ... read more →
Why I'm "busting a button" over the content we're providing to customer reference professionals at the 2012 Summit.
My colleague Stuart Cross, a highly respected management consultant from the UK, shares his thoughts on what robust customer advocacy requires of a company, from the perspective of the C-suite.... read more →
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We know about the value that customers can create in your marketing and sales efforts--through references, testimonials, co-marketing, participation in your customer communities, advocacy efforts, etc. We also about their... read more →
BREAKING NEWS from the 2012 SUMMIT ON CUSTOMER ENGAGEMENT We're about to add a panel tentatively called Why We Advocate, with three MVP customers from Salesforce.com. Salesforce.com is, of course, justly famous... read more →
Updates from the 2012 Summit on Customer Engagement: THIS WEEK'S FEATURED PRESENTATIONS FIRESIDE CHAT: The Future of Social Media and Customer Reference Programs, A Conversation With Sean O'Driscoll and Bill Lee... read more →
Especially if The Summit on Customer Engagement is the only event you attend this year. Just chatted with Eric Larson at Projectline about this. To listen: http://bit.ly/wSqfBT ...or Read: -- We're established.We're in... read more →