From Reference Point (our Newsletter) First of a two-part series Evidence is growing--and drawing more and more attention from the... read more →
References are a powerful marketing weapon... Although every company knows that, most companies have a lax approach to managing them.”... read more →
Although every company knows customer references are important, most companies have a lax approach to managing them." Marc Benioff,... read more →
from the Harvard Business Review Blog Network Big Data is working hard to get into the minds of customers and... read more →
from The Harvard Business Review Blog page Buyers increasingly expect to check with their peers before they'll purchase from a... read more →
Join me for my Webinar: Turning Customers Into Rock Star Influencers and Advocates, this Friday, July 27 at 1:00 p.m.... read more →
From the Harvard Business Review blog site. One of the most enticing possibilities for Facebook is helping businesses identify, cultivate and... read more →
From Fast Company Online, an excerpt from The Hidden Wealth of Customers Consider Catie, a potential rockstar for your firm.... read more →
File this under The Hidden Wealth of Customers. Popular firms like Under Armour, Urban Outfitter and Skull Candy (popular headphone... read more →