You have a high-stakes meeting with a new CXO, or a group of influential stakeholders, or perhaps your boss or boss's boss. You're concerned about the dreaded lack-of-real-interest creeping over... read more →
Have you struggled in 2019 to get support for your customer program(s) from executive stakeholders--such as your new CMO, your boss's boss, C-level customers, etc? Here's a tip to help... read more →
For years, Austin-based National Instruments has sold its engineering systems and software solutions to mid-level managers. But the highly respected firm (6500 employees, more than $1B in revenue) believed it... read more →
The most important thing you can do to accelerate growth is to change the people you hang out with. That’s true for individuals as well as organizations. Every parent... read more →
Two major business challenges are proving to be quite difficult for businesses: 1) Achieving profitable growth and 2) Transforming the customer experience (CX) in ways that improve business performance. That... read more →
Trust and empathy are a must have in today’s economy. Internal, customer-impacting employees—sales, marketing communications, professional services, support services and the like—create hidden friction in the trust building department. It’s... read more →
Cultivating C-Level executives as customer advocates can make your firm. C-Level executives are often highly influential in their industries and have large rolodexes. They can provide you with the... read more →
Following is a conversation between Bill Lee, Founder of the Center for Customer Engagement and author of, The Hidden Wealth of Customers (Harvard Business Review), and Patty Morrison, CIO... read more →
Getting your customers to advocate and build peer influence in your markets is increasingly critical to business growth. Companies that excel at this—such as Salesforce.com, Amazon, SAS Institute and... read more →
The marketing head of an ambitious technology firm recently shared with me a vexing problem: Apple was one of their customers. But the executive and her team could essentially... read more →