Marketing evangelist Mariio Sundar publishes a popular blog called Marketing Nirvana and like Jeremiah (below), he is helping raise the profile of refeence programs. Mario works with a Bay Area... read more →
In addition to having substantial experience with Hitachi Data Systems' customer reference program, Jeremiah Owyang is a rapidly rising star in the world of social media. His own blog is... read more →
In addition to having substantial experience with Hitachi Data Systems' customer reference program, Jeremiah Owyang is a rapidly rising star in the world of social media. His own blog is... read more →
Early registration is underway for the Spring 2007 Customer Reference Forum. It will be held in Berkeley, CA at the fabulous Claremont Resort (attendees who register early can stay for... read more →
Barb Krasner chairs our Special Interest Group (SIG) on Metrics for Measuring the Effectiveness of a Reference Program. Its goal is to develop best practices in this critical area, and... read more →
David Held at Microsoft needs a sales tool template and is asking for help on this from the community. Please see below for more information. Project Knowledge Exchange is a... read more →
His may seem like the wrong topic for a blog post so early in the year, since you're probably still digging out from the holiday season and have a 2-page... read more →
It's been a busy 2006 for yours truly. I was in London in October for our first Customer Reference Forum Europe, then back in Dallas just two weeks later for... read more →
Todd Berger from Autodesk is seeking information on how to leverage customer references acquired by resellers/ partners Hi Bill -- The majority of our sales are closed through resellers who... read more →
Kim Nelson from Quantum is looking for Sales Survey Templates people have used to determine what sales needs from a reference program. Here are the specifics. Hi Bill: I am... read more →