At the request of many of their clients, Point of Reference has just published a guide for launching a customer reference program. As usual with founders David Sroka and Darren... read more →
How integrated is you reference program? Here’s a quick diagnostic: - Your social media and online community teams are starved for content. You’ve got lots of that. Are you regularly... read more →
Join your peers who run customer engagement programs -- including customer references, communities, advisory boards and forums, net promoter score, and others -- along with senior executives, from Intel, EMC,... read more →
Customer reference programs have just received a second stamp of approval from venerable Forrester Research. According to Laura Ramos in the just published Forrester report, Effective Customer Reference Management Anchors... read more →
Customer Reference Forum is now well into its 5th year, and we have some new initiatives to announce that reflect your changing needs as well as the changing nature of... read more →
Well, not exactly the underground, but some frank comments from several reference leaders I've chatted with since the February Forum - along with some of the senior marketing executives they... read more →
inEvidence, Metia, Projectline Services and SumTotal Systems are currently looking for Customer Reference Professionals. For more info, please click (requires brief registration). Here's some more details: inEvidence, the specialist global customer... read more →
Despite the economy, we had strong representation again at last month’s 2009 Customer Reference Forum. Most of the world’s leading reference programs attended, including Microsoft, Oracle, EMC, Intel, Apple, Hewlett-Packard,... read more →
I thought I'd give you a heads-up on new initiatives underway for the community, including introduction of a Membership option for Customer Reference Forum, a new Vendor Match Service to... read more →
This week I had a chance to interview Craig Nunes, VP of Marketing, 3PAR about how they are engaging previously 'unreferencable' customers - or "the other 90%" - through a... read more →