Every organization needs a clear, coherent strategy. Whether you're the CEO, or the manager of a customer reference or customer advocacy program, the organization you're responsible for needs one. That's... read more →
If you want to reach and influence buyers today, you have to educate them. They can increasingly avoid traditional marketing and sales approaches that pitch, spin, manipulate, or try to... read more →
I hope you're set to enjoy the holiday season (if you're stressed out, here's a quick tip--take the 2 things you're most stressed about and resolve to stop worrying about... read more →