From Reference Point (our Newsletter) First of a two-part series Evidence is growing--and drawing more and more attention from the C-suite--that marketing is dramatically changing. It's critical for customer reference... read more →
References are a powerful marketing weapon... Although every company knows that, most companies have a lax approach to managing them.” Marc Benioff, CEO, Salesforce.com Our first teleconference in the Master... read more →
Although every company knows customer references are important, most companies have a lax approach to managing them." Marc Benioff, CEO, Salesforce.com That's a key differentiator for Salesforce.com (SFDC): being... read more →
from the Harvard Business Review Blog Network Big Data is working hard to get into the minds of customers and uncover accurate information about how the customer really feels, thinks... read more →
from The Harvard Business Review Blog page Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live... read more →
Join me for my Webinar: Turning Customers Into Rock Star Influencers and Advocates, this Friday, July 27 at 1:00 p.m. EDT. It's being produced by ExecSense, one of the world's... read more →
From the Harvard Business Review blog site. One of the most enticing possibilities for Facebook is helping businesses identify, cultivate and leverage customer advocates among its billion users. Facebook's current challenges... read more →
From Fast Company Online, an excerpt from The Hidden Wealth of Customers Consider Catie, a potential rockstar for your firm. She runs a small business, placing her in the small... read more →
File this under The Hidden Wealth of Customers. Popular firms like Under Armour, Urban Outfitter and Skull Candy (popular headphone maker) are outsourcing customer service to a Salt Lake City... read more →