Bruce Frymire at CyberSource would like to exchange ideas with reference managers who find themselves under-funded and over-committed. In particular, he runs CyberSource's reference program by himself with no outside... read more →
Amy Shever is leaving a year-long contract gig at BEA in their customer reference program. If you're looking for an experienced reference manager, or know someone who is, you can... read more →
In its current issue, Fortune magazine lists 7 new rules of business -- and trashes no less than Jack Welch himself in the process. Perhaps the most respected manager of... read more →
Yesterday we had the first of our Summer Teleconference Series. Following is a summary and some key takeaways. Also, we've moved the discussion here, online, as our panelists continue answering... read more →
Following is a great little checklist to refer to the next time you're putting together a success story campaign, customer videos, events or other messaging efforts based on your customer... read more →
PROJECT KNOWLEDGE EXCHANGE: Tanya Orman from WebEx Communications asks: I’m wondering if other companies have branded their customer reference programs like Network Appliance did (Evidence 2WIN). I need a few... read more →
At the March Customer Reference Forum in San Francisco, some 100 reference professionals spent a very intense half day addressing three critical issues in reference management: 1. Measuring the value... read more →
One of the most exciting developments in the reference community this year has been the exchange of ideas and information between its members. At the March Customer Reference Forum in... read more →
Bill Lee helps clients reinvent customer relationships and achieve dramatic growth through the creation of engaged, passionate customer communities. He has pioneered the concept that customer relationships constitute the most... read more →
This blog provides a Reference Point for professionals like you who organize and run Customer Programs such as Customer Reference Programs, Customer Advisory Boards and Customer Communities. Your job is... read more →