This week I had the chance to chat with SAS Institute's' Director or Marketing, Craig Frampton, who along with several members of his reference team will moderate a panel at... read more →
We all know that cutting costs and streamlining reference programs are important in our current environment. But they aren't ALL you should focus. In all likelihood, your senior management is... read more →
I thought I'd summarize in one place the resources we'll provide at this year's Customer Reference Forum to help your program thrive in the recession. Indeed, many reference pros are finding ways to... read more →
When Becky Roberts took over Genesys' global reference program, she found a collection of programs covering a wide and daunting variety of product lines with information scattered all over. Genesys... read more →
The recently appointed manager of the customer reference program for a major global technology firm gives a thoughtful response to my recent comments. Please see below – I love informed... read more →
I'm hearing a lot from reference managers about travel restrictions, program budget cuts, even possible layoffs. That's to be expected. What's unfortunate is that some folks are accepting these passively.... read more →
Following is the most powerful justification I’ve seen for protecting a reference program’s budget and headcount during a downturn. Infor’s Abby Atkinson – who’ll be presenting at the 2009 Customer... read more →
A few years ago, Sun Microsystems' Reference Program consisted of several disparate efforts run by their various Business Units. Each was structured and resourced differently, resulting in negative customer experience,... read more →
Merv will be co-keynoting at the upcoming 2009 Customer Reference Forum on February 18, along with Laura Ramos, Vice President, Principal Analyst at Forrester. He tells us what he learned from... read more →
"We have a travel freeze in place and may not be able to attend the 2009 Customer Reference Forum. "Our reference program budget may be cut." "We're in danger of... read more →