I discuss a couple of our newest presenters, Julie Tung, VP of Global Customer Programs at Oracle, and Tami Andrews, WW Customer Reference Program Manager, Dell. Julie will show how... read more →
An interview with Diane Davidson, Manager, Customer Success Programs, Collaboration Software Group, WebEx, Cisco Systems Below is a preview of the workshop that Diane will be presenting at the... read more →
While 2009 was a challenging year - there were still many great ideas out there in the world of Customer Reference Management. I've compiled a list of nine great ones... read more →
An interview with Kathryn PooleManager, Customer Reference Program and Communications, Red Hat, and Lorie Loe, President & Chief Content Strategist, Eccolo Media A Preview of their breakout session at the2010... read more →
Laura is at the forefront on the issue of how the rise of social media is changing, and will continue to change, B2B sales, marketing, and branding realities. Her take... read more →
Here are several things that customer reference managers--and anyone else for that matter--can STOP doing in 2010, adopted from one of my favorite thought leaders on personal mastery, Alan Weiss... read more →
Here are some responses we got from our Customer Reference Forum LinkedIn community of reference pracitioners (with slight editing, and names of companies left out). This is a private community... read more →
What are you planning for next year? This is the month to get serious about setting the stage to build and improve your customer reference program. Effective goal setting is... read more →
This just in as we add to our lineup for the March Customer Reference Forum. With the rise of social media--and the decline of attention spans!--video is becoming an increasingly... read more →
Ever wonder how your reference collateral is actually perceived, and used, by the technology purchasers you want to target? How is this dynamic changing with the rise of social networking?... read more →