Bar the gates, fill the moats. The Wall Street Journal reports that luxury retailers such as Saks Fifth Avenue, Macy's, Nortdstrom, and even Neiman Marcus (sort of) are opening their... read more →
FROM THE OCTOBER ISSUE OF OUR NEWSLETTER, REFERENCE POINT: (to subscribe, email me by clicking "Contact Me" on the right) Customer video 2.0. What will that look like? How can... read more →
There's a great deal of interest now in Influencer marketing--finding and engaging with the mavens, connectors, network hubs and the like in your marketplace and getting them to say positive... read more →
A great customer video. No glossy production values. No one says "state of the art," "seamless," "best of breed," or other tiresome buzzwords. It's about the customer. Notice you learn very... read more →
C-level customer buyers can be exceptionally valuable. In some cases, they can make a business. Such customers tend to have substantial budgets with which to buy, and broad networks of... read more →
From the September issue of our newsletter. Looking to freshen up your reference program, and improve its impact on the business? The ways in which customer advocates or promoters can... read more →
San Francisco's Ed Gallagher was an avid sailor when he went blind 15 years ago at the age of 44. But in the last few years he and a couple... read more →
AUGUST ISSUE: REFERENCE POINT Last month we saw that "reinventing customer relationships" is one of the three top issues for CEOs today, according the the recent IBM survey of 1500... read more →
Great article in Newsweek The Creativity Crisis which (after deploring the way most kids are taught these days in American schools) provides a compelling example of how learning should occur.... read more →
"Reinventing customer relationships" is top of mind for CEOs today. That's the exciting conclusion from IBM's recently released Global Chief Executive Officer Survey. I encourage you to read through it,... read more →