Wisconsin made a valiant charge at the just concluded NCAA championship. Having beaten mighty, undefeated Kentucky, the Badgers were fiercely competitive against Duke, at one point taking a nine point... read more →
From the March issue of Reference Point Some 215 of the world's top thought leaders, subject matter experts, managers and executives in the field of customer engagement and advocacy gathered... read more →
I normally don’t fly Delta, but found myself on a business trip to Atlanta last week. For the return flight, I got to the airport a couple of hours early,... read more →
Still time to register for the 2015 Summit. In a recent post, I listed 5 powerful social motivators--based on deep seated social and affiliation motivators widely shared by people--and that... read more →
I refer to Pixar Studios, which, since being taken over by Steve Jobs (and headed up by John Lasseter), has cranked out mega-successful story-after-story that audiences can't get enough of:... read more →
There's something arbitrary about spotting "trends" at the end of the year, but 2014 actually did bring some clarity in areas such as the marketing value of social media (a... read more →
We're all in the business of motivating customers to take action. Specifically, we want customers to advocate and influence for us--to tell their stories about the value and enjoyment of... read more →
I've been warning for some time about the futility of applying traditional marketing approaches to the new world of the empowered customer (who's happily ignoring traditional marketing approaches and doing... read more →
It's a bit amusing that "customer centricity" is now a hot topic. Most hot topics last about 18 months and then turn into "occasionally useful approaches" (at best). But customer... read more →
What unique and critical value do you bring to your organization? It's a question every employee should ask him/herself. It's the foundation for knowing and projecting the value you bring... read more →