It's the season of presidential politics, so I thought I'd jump in. It's become conventional wisdom to decry negative campaigning -- it's right up there with excessive CEO pay and... read more →
CAB EXCHANGE Summit July 21-23 San Jose, CA http://www.cabexchange.com/event/ For professionals who run Customer Advisory Boards, Executive Summits or similar structured customer collaboration meetings. You'll hear presentations from CAB programs... read more →
One key to winning the cooperation of sales in running your Customer Reference Program is to provide real value. And doing that requires knowing what sales needs. To keep on... read more →
Mike is the Customer Advisory Board (CAB) Practice leader at KickStart Alliance, author of Marketing Campaign Development a consultant to senior marketing executives, and an expert on meeting facilitation, having... read more →
Sean Geehan, Founder of Geehan Advisory Boards, will be leading a panel at this year's CAB Exchange Summit. Sean is an important thought leader with Customer Advisory Boards (CABs), particularly... read more →
Early Registration continues through June 13 for the 2008 CAB Exchange Summit. This years event will be held July 22-23 at the beautiful Hayes Mansion in San Jose, CA. Top... read more →
Just got back from an intense 2+ days at our Spring 2007 Forum in Berkeley (with a bit of a detour to southern CA for a little beach time). Below... read more →
Stephanie Porter is the Director, Customer Programs at Amdocs. What's interesting about Stef is that she has a considerable background in sales and sales management, as do the members of... read more →
Since 2001, Ben McConnell has been researching the effects of word of mouth on customer loyalty. Forbes calls his work (along with partner Jackie Huba) in this field "the word... read more →
Marketing evangelist Mariio Sundar publishes a popular blog called Marketing Nirvana and like Jeremiah (below), he is helping raise the profile of refeence programs. Mario works with a Bay Area... read more →