Day 1 at the 2010 Customer Reference Forum (#2010CRF): During her presentation, Oracle VP of Global Customer Programs Julie Tung brought a combination of excitement and common sense to the... read more →
Cisco WebEx's Diane Davidson and Intel's Rhett Livengood are putting together a strong workshop at next week's Customer REference Forum, for those interested in putting customer testimonials to the best... read more →
There is still time to register for the 2010 Customer Reference Forum, March 2-3, in Santa Clara (registration will close Monday, 3/1 at noon pacific time). We have a terrific... read more →
Just added a new breakout presentation at the upcoming 2010 Customer Reference Forum, March 2-3, Santa Clara, CA (it will be posted on the Presenters page shortly). The Tribalization... read more →
We've just added Lexmark's Jeanne Talbot to our list of presenters at the 2010 Customer Reference Forum. Here's a brief preview of her presentation abstract: Maximizing Impact: How Lexmark Sets... read more →
For those of you who haven't yet taken the 2010 Customer Reference Programs survey, there's still time to do so. We're in our 5th year of running this survey; it's... read more →
Yesterday and today I was in New York at the Grand Central Hyatt, chairing the Advanced Track at the Net Promoter Score (NPS) conference "Customer Experience 2010". Some 400 attendees... read more →
While traveling recently I noticed a couple of ads by well known technology firm in airports. The first ad (not pictured here, to protect the guilty:) was a mess. It... read more →
I “e-chatted” with one of the most thoughtful reference teams in our profession: Adobe’s Lisa Hanna, Sr. Manager, Customer Reference Program, Holly Lugassy, Sr. Manager, Customer Programs and Emily Chu, Customer... read more →
We've just added info on two more presentations on our event website: Here's the descriptions: How Oracle Attracts Executive Customers Into Its Customer Reference Programs by Julie Tung, Vice President, Global Customer... read more →