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There is still time to take advantage of the $200 discount. http://conta.cc/xgAfuf We'll have your peers there from many of the world's great customer engagement programs--including Salesforce.com, Microsoft, VMware, Wells Fargo, Polycom, Adobe Systems, NetSuite, NetApp, Intel, Oracle, Citrix Systems, Siemens, Rackspace, Open Text, National Instruments, Redhat, Kronos, EMC, Lexmark, and dozens... read more →

 Updates from the 2012 Summit on Customer Engagement:     EARLY REGISTRATION IS STILL OPEN The early registration discount, is still open, so there is still time to take advantage of that.    BREAKING NEWS: Oracle's Sr. Director of Global Customer Programs, Michael Stephenson to present on Leveraging Your Highest Value Customers... read more →

Why I'm "busting a button" over the content we're providing to customer reference professionals at the 2012 Summit.    

My colleague Stuart Cross, a highly respected management consultant from the UK, shares his thoughts on what robust customer advocacy requires of a company, from the perspective of the C-suite. For those who are running  advocacy or other customer programs, this will help you keep that perspective in mind. Take... read more →

For more information.  

We know about the value that customers can create in your marketing and sales efforts--through references, testimonials, co-marketing, participation in your customer communities, advocacy efforts, etc. We also about their value to your product development and launch efforts. And customers can service other customers. Well, here's yet more value they... read more →

 BREAKING NEWS from the 2012 SUMMIT ON CUSTOMER ENGAGEMENT  We're about to add a panel tentatively called Why We Advocate, with three MVP customers from Salesforce.com. Salesforce.com is, of course, justly famous for building a billion dollar business in a decade on a foundation of customer engagement and advocacy. Attendees will learn--straight... read more →

Updates from the 2012 Summit on Customer Engagement:    THIS WEEK'S FEATURED PRESENTATIONS  FIRESIDE CHAT: The Future of Social Media and Customer Reference Programs, A Conversation With Sean O'Driscoll and Bill Lee  Sean is arguably the most knowledgeable expert in the world about social media and customer advocacy. He and Bill will discuss... read more →

Especially if The Summit on Customer Engagement is the only event you attend this year. Just chatted with Eric Larson at Projectline about this. To listen: http://bit.ly/wSqfBT ...or Read: -- We're established.We're in our 8th year (longest running conference for customer reference professionals). If you can attend only one customer reference event this... read more →

Schwan Foods (based in Minnesota) delivers frozen pizzas and other foods to homes in the Midwest using some 6,000 sales people driving vans. The firm's sales had been  going nowhere over the last four years due to customer churn and poor inventory management, when it decided to instal an Amazon-like... read more →