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Breaking News from the 2012 Summit on Customer Engagement: - Sean O'Driscoll to present. Sean built Microsoft's vaunted customer MVP program, co-chairs the Word of Mouth Marketing Association, founded Ants Eye View, and is regarded as one of the world's top experts on social media and customer advocacy. He'll talk... read more →

From a recent Associated Press artilcle published in the Dallas Morning News over the holidays. You might say toy makers are almost "hiring" customers to spearhead their marketing programs.Note that they don't pay them of course--the value that the "mommy bloggers" get goes way beyond mere money. - Five years... read more →

I'm delighted to announce that Scott Olrich, names as one of the top 10 CMOs in the US, will be keynoting the 2012 Summit on Customer Engagement. In his presentation, From Zero to Hero: How Customer Advocacy Ignited Growth at Responsys, Scott will explain how the company reignited itself and... read more →

From this morning's Press Release. The advent of marketing automation means fast paced marketing campaigns. Prospective buyers are now savvier and want to hear from customers, not vendors. Which means that customer advocacy, product marketing, and demand generation are joined at the hip. At the 2012 Summit on Customer Engagement, Andrew Sevillia,... read more →

Here's a 2011 Word of Mouth Marketing Assn "WOMMY" award winner (two categories). This is about as socially awkward a product and subject as you'll find. Kotex had been handling this in its advertisements with euphemisms--and the audience was tuning out. Now they're leading with its customers voices, and notice... read more →

From the Press Release; Dec. 6,2011; San Mateo, CA Update on presentations at the 2012 Summit on Customer Engagement:  Rhett Livengood, Director, WW B2B Customer Engagement, will show how Intel's B2B customer engagement team, working with sales, built a new B2B online revenue channel for Intel.  Livengood will show how he... read more →

Update: another a new presentation for the 2012 Summit on Customer Engagement:      Linking Customer Success and High Frequency Lead Generation   The advent of marketing automation has meant fast paced campaigns. Prospects are now savvier and want to hear from customers not vendors. Which means that customer advocacy, product marketing,... read more →

Update: we've added a new presentation for the 2012 Summit on Customer Engagement:      How salesforce.com is Building an Army of Advocates  Erica Kuhl, Community & Social Media Manager at salesforce.com will show how they built an army of advocates to help manage the rapid growth of information on... read more →

That's becoming increasingly apparent, as we continue filling out the agenda for the 2011 Summit on Customer Engagement. Existing customers are increasingly important to the growth of your firm. And so are the people within your firm who develop real live relationships with them -- relationships that get existing customers to help... read more →

When biographer Walter Isaacson asked Steve Jobs why the iPod crushed Miicrosoft's competitor product, the Zune, Jobs told him: The older I get, the more I see how much motivation matters. The Zune was crappy because people at Microsoft don’t really love music or art the way we do. We... read more →