We have another request (anonymous) from a leading technology firm (trust me when I say “leading”), who is looking to entice tier one customers with established worldwide brands into a reference program. “Our Customer Reference Program team is working on developing a clear value proposition for our customers to support our campaigns. Interestingly enough, this is our biggest challenge when asking a customer to participate in a case study or other corporate offering. We’re a technology leader, so partnering with us is a great value proposition, but when you are trying to engage with WW brand names, it doesn’t resonate as much.

“I would like to ask this forum what they offer to their customers as a valuable “get” that has made their program successful.”

To respond to this request, please comment below.