The customer reference group at SAS is analyzing how to work better with other internal departments (sales, consulting, marketing, etc) to more effectively identify and develop customer reference opportunities. Our ultimate goal is to decrease the time it takes to surface an appropriate
reference deliverable at different stages of the customer’s lifecycle.

We would like information about best practices associated with interfacing between customer reference groups, sales, marketing & consulting to identify reference opportunities throughout the customer lifecycle (pre-sales, new customer, implementation, long term customer relationships).

Any documentation including white papers, process graphics or informal feedback would be welcome!

Christine Carmichael, SAS

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