About a decade ago, former McKinsey consultant David G. Thompson conducted important research on how the fastest growth businesses are built. That is businesses that get to $1B in revenue faster... read more →
Most firms get the importance of marquee customers (sometimes called "rockstars," "customer champions," "MVPs" and the like). But there's a lot of misconceptions and confusion about them. In this issue of... read more →
3rd of a 3-part series on Mobilizing Your Promoters In Parts 1 and 2, we looked at why Net Promoter programs can fall short of expectations, and how to set... read more →