Having trouble attracting enough passionate customer advocates? It's a huge issue--a perennial top 2 or 3 challenge in our surveys of customer reference, advocacy and engagement programs. As a result... read more →
I'm really excited to share a heads up on our just completed, groundbreaking research on Advanced Practices in Customer Advocacy and Engagement. We uncovered seven critical imperatives that Advanced Practices... read more →
Most firms get the importance of marquee customers (sometimes called "rockstars," "customer champions," "MVPs" and the like). But there's a lot of misconceptions and confusion about them. In this issue of... read more →
Customer communities represent the future of marketing, sales and customer engagement. Especially when you integrate your community with your customer advocacy program. It's in a community that your customer advocates can... read more →
HI Bill, "Don't just fly in and out with a reference request. Or a media request. Offer me the full range of opportunities to engage with you. Give me the... read more →
Wisconsin made a valiant charge at the just concluded NCAA championship. Having beaten mighty, undefeated Kentucky, the Badgers were fiercely competitive against Duke, at one point taking a nine point... read more →