… or at least, today’s best competivie differentiator. The world seems to consipire to make our choices ever more numerous, our information gathering ever more perplexing, our lives ever more complictated. Your competitors are doing this too. And there’s your opportunity. 

Stop trying so hard to WOW! your cusotmers, stop striving to offer them every feature they could want and every experience they might wish for. Stop deluging them with choices and information, 98% of which they don’t care about. Let your compeitors make things complicated. Stand out by keeping things simple, and making things easy for customers. By making their lives simpler, you’ll make your business simpler too.