Update: we’ve added a new presentation for the 2012 Summit on Customer Engagement:     

How salesforce.com is Building an Army of Advocates 

Erica Kuhl, Community & Social Media Manager at salesforce.com will show how they built an army of advocates to help manage the rapid growth of information on social channels such as Facebook, Twitter, LinkedIn, YouTube, Yelp and others. She’ll give you an inside look at how salesforce.com built a scalable MVP Program to harness the power of their customer communities and how they’ve been able to demonstrate substantial ROI. Learn more. 

Click here for more presentations

 Stay tuned for future announcements

 – Keynote Speaker: One of the top 10 CMOs in the U.S. (according to the CMO Council) will show us how he created major gains in his company’s growth and profitability through a cutting edge customer advocacy program. Stay tuned for the announcement coming soon.

 – Workshops: Our skills building workshops will include: Communicating Program Effectiveness to Leadership and Creating the Roadmap That Will Take Your Program To the Next Level. Stay tuned for more information on these and other high impact workshops we’re developing.

 The early registration discount, is still open, so there is still time to take advantage of that.

 **** COMMENTS FROM THE 2011 SUMMIT

 I enjoyed the networking opportunity and learning how my peers address the same challenges I am faced with. I came out with many good ideas I can readily implement.

Ignacio Lalana, Reference Program Manager, EMC Corporation  

The ability to network with peers was as important (maybe even a little more) as the presentations. 

Heidi Gilmore, Customer Reference Manager, MathWorks

I say this every time – it’s the networking! It’s great to be able to meet with peers and colleagues and exchange ideas.

Tami Andrews, Voice of the Customer Reference Mgr, Dell, Inc.