The most important thing you can do to accelerate growth is to change the people you hang out with.... read more →
Two major business challenges are proving to be quite difficult for businesses: 1) Achieving profitable growth and 2) Transforming the... read more →
Trust and empathy are a must have in today’s economy. Internal, customer-impacting employees—sales, marketing communications, professional services, support services and... read more →
In my experience and client work, companies generally have many more “promoters”—and thus potential references and advocates—than they realize. When... read more →
The days when customer advocates primarily took reference calls from buyers and interview requests from the media are long... read more →